Effective Ways to Prevent Shopping Cart Abandonment

Shopping cart abandonment is a lot more common than many realize,and it’s affecting many e-commerce sites. According to research,the average documented online shopping cart abandonment is 69 percent. This means that for every ten shoppers that adds an item to their carts,around seven of them will just click out of the site without purchasing anything. For online businesses,especially those that invest in basic SEO training,this is a huge problem that should be addressed immediately.

Here are some ways to lower the rate of shopping cart abandoment on your site:

Send a follow-up email as soon as a customer abandons

As soon as your customer leaves their shopping cart without completing their purchase,send an email within the first few hours to reel them back in. If you’re e-commerce site uses email marketing and some form of retargeting technology,this is a highly effective approach. Capitalize on the first few hours of abandonment and use it as an opportunity to regain as many lost customers as possible.

Increase the shopper’s trust in the purchase process

Whenever a customer makes an online purchase,they put their trust on the e-commerce site. After all,buying anything online means you’ll have to provide important personal and financial information. That’s why it’s important for e-retailers to create a safe buying environment for their customers. Have a valid SSL certificate and show some well-known security logos to increase buyers’ trust.

Make the checkout process as short as possible

The shorter the checkout process is,the better. The ideal is to have 3-5 steps. Anything more than that will only make the shopping process look complicated to the users,which may cause them to abandon the items in their carts. Also,even if you’ve shorten the process,try not to include too many fields that customers need to fill in.

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Why Link Building & Brand Building is Significant in SEO?

Search engine optimization (SEO) has been going around for quite some time now. Link building just happen to be among the most effective method to create better branding and improve your campaign’s overall run. Although SEO and link building is in constant change,these two actions are always laced up together.

Today,with all that’s been going on,link building has become even more valuable. As compared to before,where more links is better,search engines are giving more weight to quality and authority. This means it’s no longer about building as much links as you can but more on the value where you’re submitting them. This is especially noticeable since this particular initiative can be a reflection of your brand. To those who are still learning its impact on your SEO and branding,here are a few key points worthy of knowing.

Provides Referrals to Potential Customers

Links from highly authoritative source is a great tool to improve not only your traffic but also your search ranking. If you are focused on building links on highly reputable sites with a steady flow of visitors,this will make you look good. Thus,more and more people will check out on your site. It’s a great referral source and would even help you rack up better conversions in the future.

Builds Up Brand Authority & Awareness

When done properly,link building can also help in promoting your brand. Submitting links on highly reputable sites can make your brand look good. It also matters to choose which websites to link with. It’ll be of great advantage if you find something relevant to whatever is your targeting. So,it’s important that you find sites that are related to your niche. This way you can maximize the influence it has over its readers or viewers to establish better branding. Additionally,since the content will predominantly coming from yours,unless it’s a partnership,it’s a great opportunity to show off your expertise as a company.

Improves Your Site’s Visibility Online

Link building is also a good way to expand your reach digitally. This process allows you to create a more steady and solid online presence. Since you’re practically submitting links to every related site,there’s a high chance that people can find you when they search something relevant to your business. This initiative aims to make your way up the searches through valuable and quality submissions. So,it’s important that you produce something that would make you credible enough to appear on search results.

Over the last few years,a lot has changed on link building and its effect to SEO. With all that,you might easily find yourself confused as to what step to do next. When that happens,the best you can do is to attend digital strategy training to get yourself be oriented with the latest trends again. You may also take this opportunity to find a way on how you could intensify your initiatives in an organic way. Remember that when it comes to link building,your focus should be on submitting quality content to quality sites or sources. This is to reap better advantages on the future.

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How Can Brand Building Affect Your Marketing Campaign?

Understanding ORM and crisis management can help you create an effective approach to build a positive image online. More than just making you brand look good,it also supports your digital campaign. This step manages any negative reviews that may bring down the appeal of your brand to your potential customers and future online audiences as a whole.

Providing stellar services and excellent products is one thing. Ensuring that you can maintain a good reputation and credibility in the industry is one thing. That’s why it’s important you know what you’re doing. With Vishwas Thakkar’s online reputation and crisis management services,you are sure to achieve this goal.

What We Can Do for You?

1. We Help You Build Better Brand Impression

Brands with good reputation are likely to attract more customers in the future. Our team can help build up this trust through our online reputation management (ORM) and crisis management strategies. We have specialists which would cater to assist you in making this happen.

2. We Help You to Gain More Profit

The more trustworthy your company is,the more customers will turn to you. This is only possible when you have the right team to support all your ORM initiatives. When you work with us,our team is dedicated in increasing the profit margin of your business.

3. We Provide Solutions for Better Customer Engagement

To have better connection with your target market,it’s important to create a channel where people could reach out to you. Having an ORM running can help businesses achieve that. Through this step,companies can communicate directly through their customers to immediately resolve conflicts and answer queries.

For more information,visit:Vishwas Thakkar Training Courses