Shopping cart abandonment is a lot more common than many realize,and it’s affecting many e-commerce sites. According to research,the average documented online shopping cart abandonment is 69 percent. This means that for every ten shoppers that adds an item to their carts,around seven of them will just click out of the site without purchasing anything. For online businesses,especially those that invest in basic SEO training,this is a huge problem that should be addressed immediately.
Here are some ways to lower the rate of shopping cart abandoment on your site:
Send a follow-up email as soon as a customer abandons
As soon as your customer leaves their shopping cart without completing their purchase,send an email within the first few hours to reel them back in. If you’re e-commerce site uses email marketing and some form of retargeting technology,this is a highly effective approach. Capitalize on the first few hours of abandonment and use it as an opportunity to regain as many lost customers as possible.
Increase the shopper’s trust in the purchase process
Whenever a customer makes an online purchase,they put their trust on the e-commerce site. After all,buying anything online means you’ll have to provide important personal and financial information. That’s why it’s important for e-retailers to create a safe buying environment for their customers. Have a valid SSL certificate and show some well-known security logos to increase buyers’ trust.
Make the checkout process as short as possible
The shorter the checkout process is,the better. The ideal is to have 3-5 steps. Anything more than that will only make the shopping process look complicated to the users,which may cause them to abandon the items in their carts. Also,even if you’ve shorten the process,try not to include too many fields that customers need to fill in.
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